WHAT MAKES US DIFFERENT
Measurement of campaigns on actual business results rather than just standardized measurement units.

New media company with media-neutral solutions, which optimize to deliver higher communication ROI

Digital, Social, Analytics, traditional medium (TV/ Print/ Radio/ Cinema) solution created as an integrated approach rather than silos.

ABOUT US
 
Judge us. Only on our results.

And we assure you, neither you nor us will be let down.


 

We, at Minesweeper, offer bespoke media strategy, planning, buying, implementation and allied services. Yes, we sound like any other media agency. No, we do not think like one.

We commenced operations in May 2009. With organic and inorganic growth, we are currently handling media worth Rs 200 Crore. We had a defined plan; to target the large advertiser base with media spends of Rs.5 to 50 crores who were often ignored or underserviced by the big media houses. We aimed to fulfil their requirements with high calibre, innovative, bespoke solutions. Today, most of these clients have grown and Minesweeper handles clients across all budgets. We follow an Integrated Approach: a cutting-edge, bullet-proof model that we developed ourselves. The difference starts at the briefing stage. As opposed to assigning a common brief to different specialists, we engage a team of cross media specialists who work together on a solution that maximizes the reach and impact of an advertising campaign.

Our goal is to not just bring the best media buying and selling solutions to the table, but also optimize ROI on advertising. This maximizes our clients' business results. This is how we assure results and never let you down.