Our world-class proprietary media strategies and planning tools are the ultimate step-by-step process that we put your briefs through, to develop the best media plan for your brands.

By partnering with Minesweeper, you also get access to all major databases of the country - The Indian Readership Survey (IRS), Indian Markets and Media Study (IMMS), BARC, TAM, ORG - MAP (key database which audits advertising on TV, Print and Radio). Being backed by proprietary systems and media models for setting campaign awareness and communication frequency levels, we also ensure maximization of media output by advanced tools and post campaign analytics.

opsMaps
Benchmarks for Budgeting
Calculates Advertising to Sales, Share of Voice and Share of Market relationships for brands within a category.

opsPulse
Market Situation Audit
A survey of product, market, message and media factors that produce an effective frequency for brand benchmarking and setting communication levels.

opsRadar
Target Identification
Establishes and summarizes the framework for media strategy, whilst translating marketing objectives in to media options.

opsMeter
Local Mobility RF Estimator
Estimates market reach and frequency based on population, GRPs, number of weeks and target mobility. Works for outdoor, ambient and retail channels.

opsPace
Media Phasing Tool
Prepares monthly lay-out of media phasing priorities based on sales/audience and media cost seasonality.

opsLogBook
Key Performance Indicators
Contains templates for identifying KPIs and benchmarking tracking communication performances over time.